Day 310: Rumours about DJ Download closing - the Truth.

Yesterday rumours emerged about about awesome DJ Mp3 store DJ Download closing down.

All the rumours seem to stem from the following alleged e-mail:

Dear Label Partner
It is with great regret that we have to inform you that DJdownload Limited has been placed into administration by the Directors of the company effective today.

The Directors have worked extremely hard over the past few months to try and save the company: overheads were reduced and attempts to increase revenues were made but ongoing efforts to raise further finance were unsuccessful. Despite their best efforts the company was not able to continue to trade.

We would like to thank you for your support and business over the years and we wish you all the best in the future.

If you have any questions with regard to UNPAID ROYALTIES from DJDownload Limited please contact:

MXXXXX WXXXXX - Case Administrator at Bridge Business Recovery

E-mail: mXXXXX.XXXXX@bridgebr.co.uk

Phone: +44XX XX XXX XXX

Yours sincerely

Now this we found most worrying here at Bang the DJ. Not least because we are regular customers ourselves, and they offer a customer relationship much more considerate than other leading download stores.

The two main great features naturally being their consistently cheaper price, and customer reward scheme (1 free tune for every X purchases).

To this end we thought it only right to contact DJ Download directly asking if the rumours were true, and in minutes this is the reply we got:

The site has been bought by a new operator and we are looking forward to continuing to provide you with great tunes! There should be some improvements to the site in the next few months and we'll be adding even more content as we look to expand our offering!

So, it looks like this is rumour milling in action.

I then received this further official update later in the day:

Juno has stepped in to keep dance music store DJ Download online, after it went into administration yesterday.

Juno has bought the business and assets from the administrator and from today, Djdownload.com will continue to run under Juno’s co-ownership.

DJ Download will still manage the site from their Battersea offices for the time being, but the music on the site will be supplied from Juno’s digital back-end. Their front-end operations will continue as normal.

Juno founder Richard Atherton said the combined strength of the Juno and DJ Download brands would make the download market more competitive and improve customer choice.

“DJ Download is a pioneer in digital music and a key player in the dance music business,” he said.

Juno Download was formed in 2006 by the makers of Juno Records, and now has more than 1 million tracks available for sale.

Meanwhile DJ Download prides itself on being a site made “by DJs and clubbers for DJs and clubbers”.

It is passionate about dance and electronic music of any kind and believes that the artists need to be rewarded for their talent.

The move is a sign of the times – in the current economic climate many online music retailers are struggling to stay afloat.

So it's official, for now they will continue to keep trading, continuing to offer DJs and electronic music fans the great value for money that has become their trademark.

Source: Official Juno Blog.

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