Thursday, October 22, 2009

Day 294: Power of the People - User generated content.

User generated content is no new thing, hell forums have been full of user generated trip since the dawn of the internet.

What is interesting though is looking at new and innovative ways to apply this content. Enter Trent Reznor (aka Nine inch Nails). It was pretty hard to avoid the far reaching influence of Nine inch Nails in the 90's. Broken and Fixed were some of the most exciting records of the time, then of course Downward Spiral.

Still not sure of their influence? Well you know that amazing yet haunting song from Johnny Cash, Hurt? (watch it here) Yup, that's one of Nine inch nails'

In the new millennium Trent has carried on being innovative and outspoken. The latest project is below. Basically at a recent show playing Downward Spiral in it's entirety, the audience was invited to film the show freely. This footage was then edited by the same fans, to produce the final video. Basically user generated at every level.

Yeah I know the Beastie Boys did something similar a while back with their "Awesome I shot that" and excellent that was too, this just took it to a new level with the whole editing thing.

Not entirely DJ/Producer related, but it is a good example of how to be creative and engage with your fans. Noteworthy.




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